The store, located in Liberty Twp., Ohio, is the first Kroger-branded store in the country to test an online shopping service.
The expansion into online shopping comes from Kroger’s recent acquisition of Harris Teeter Supermarkets Inc., which had the technological capabilities to offer this service.
“Harris Teeter has successfully scaled a click and collect model in their stores and we are learning a lot from them about it,” said Kroger representative Rachael Betzler.
Kroger also recently acquired an online vitamin and health products retailer called Vitacost.com Inc., which company representatives also stated could help expand Kroger’s reach on the internet.
Customers so far have expressed interest in using the service — at least for smaller orders, at first. Beth Podnar of Liberty Twp. said that online ordering could be useful if “Maybe something that you forgot, you’re in a rush. You’re baking cookies and you don’t want to go in the Krogers, if they would just have the flour ready at the door for you.”
The service could also be useful, said Podnar, for the elderly, people who have recently had surgery, or those with other medical conditions that limit mobility.
Kroger officials have not set a date to begin offering online shopping.