The recent Panda 4.0 change in Google’s search algorithm has caused a flurry of discussion about Search Engine Optimization techniques as technology keeps changing. SEO, in its most basic form, focuses on using keywords and relevancy so that Google will rank a business’ webpage higher on lists of search results. As technology changes, however, SEO techniques go in and out of style and it is important for businesses to stay up-to-date with the newest trends.
Presentation is Key The way a business presents itself online changes depending on its core product and its intended audience. Some groups of online consumers may find infographics and videos more appealing than plain articles, while other groups may find it difficult to concentrate with too much audio and visual stimulation. It is important for the business to be aware of the preferences of its main audience and to change its presentation methods if the need arises.
Make the Content Mobile-Friendly Now more than ever, people are using smartphones and tablets to access everything from the daily news to TV shows and movies. Keeping content simple and accessible is one way to ensure that consumers will actually listen to the message being presented.
Longer Phrases Will Increase Rankings Simple keywords may not be enough to secure a good ranking in Google. This shouldn’t come as a surprise: as more businesses develop online presences, consumers increasingly find themselves presented with a wide array of websites that aren’t exactly what they are looking for. As more organizations turn to the internet to generate business, consumers will respond by using more specific search terms. Whether a business is starting a brand-new webpage or has occupied a top spot on Google for a while, it will be important to adapt to changing consumer trends.
Stay Informed In addition to its top SEO trends for 2014, Huff Post Business also gave its readers a list of top 10 blogs which share a variety of SEO resources with followers. Anyone well-acquainted with the SEO seems to be agreeing that the most important part of SEO is staying up-to-date with the newest trends and tactics.
“The Google Panda 4.0 update is a welcome change for businesses. At S&S Pro Services, we are glad to see the changes. The Panda 4.0 update aligns with our core services and philosophies for helping our clients achieve good search results. Websites that have high quality content that is fresh and relevant is the key. Also linking to other high quality content from sites that are relevant is important too. Gone are the days of linking to low quality content and achieving top search results.” Steve Smith, CEO at S&S Pro Services
It definitely appears that SEO writing and marketing will only become more important as more businesses and organizations develop online presences; anyone attempting to make a successful online business forum would do well to pay attention to SEO as it advances.