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Techies in Silicon Valley Increasingly Turn to Cosmetic Dentistry

UPDATED 12/30/20

Could a cosmetic dental procedure help land you a job in Silicon Valley? According to the experts, yes.

An April 9 report from suggests that a surge in competition for American tech industry jobs has led to a correlated surge in demand for image-enhancing procedures. These include cosmetic dentistry procedures like porcelain veneers, the article reports.

Because the competition has increased at all job levels in the industry — from CEOs to entry-level applicants — more and more men in Silicon Valley are opting to undergo cosmetic dental work in order to stand out from the crowd in an era of social media profiles and video conferencing.

Dr. Bruce Hartley, a cosmetic dentist at the Peninsula Center of Cosmetic Dentistry in Los Altos, Calif., said today’s tech workers can no longer rely on their actual work performance alone to get ahead.

“I have a lot of the CEO types that say, ‘Hey, I’m up on a big 30 foot-screen or on television now. The last time I saw myself on the business channel, I didn’t like my smile,'” Hartley, who specializes in porcelain veneers, said to “They’re seeing that, and realize a new smile will make a difference.”

Numerous studies have proven the importance of having a beautiful smile. The American Academy of Cosmetic Dentistry reports that 99.7% of Americans believe that a smile is an important social asset. In addition, about 74% of adults said that an unattractive smile can be harmful to someone’s chances for career success.

“A smile is one of the first things that people notice about you,” explains Dr. Charles Botbol, DDS at Studio B Dental. “This makes it important that your smile be perfect for any kind of job interview.”  

Many aspiring techies in Silicon Valley feel the costs of a cosmetic dentistry procedure are worth it if it gets them hired, the article said. The fact that the benefits of cosmetic dentistry far outweigh the costs is hard to deny.

“When they land that first job, they quickly amortize the cost of the procedure,” Dr. Hartley said.

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