Throughout the summer, Facebook has been educating small businesses on advertising on the social media giant with video content.
But as ad space grows continuously more limited and more expensive — and aren’t guaranteed to produce sales– are small businesses really benefiting from putting video ads on Facebook?
According to an August 6 Wall Street Journal article, the cost of advertising with video on Facebook grew by 123% over the last year, while ad impressions went down 25%.
And while some businesses are reaping the benefits of video advertising on Facebook, others — especially those with limited financial and human resources — are struggling with creating a successful social media-based video advertisement campaign on their own, the Wall Street Journal reports.
Currently, Facebook has approximately 1.5 million advertisers from small- to mid-sized businesses, according to an August 5 ReCode.net article. And when Facebook’s cost per ad is currently somewhere around $600,000, it remains to be seen if small businesses will be able to generate the funds necessary to pay for the ad space, let alone the cost of producing video content.